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Fun or Lame: Fox's 'Bones' Becomes One Big 'Avatar' Promo
Filed under: Action, Sci-Fi & Fantasy, Fandom, 20th Century Fox, Movie Marketing, Fan Rant

I'm pretty easygoing when it comes to marketing and product placement. It's so ubiquitous that I tune it out, or laugh along when it shows up on 30 Rock. I can never really muster up the rage some viewers do when Pizza Hut, Ford, or the iPhone is prominently placed in a movie or television show. The most I'll do is roll my eyes and joke about it later on ("Did you notice that? Lame!"), because I find the big picture to be more important than some high-priced props. That is, I didn't care until Fox proudly announced that Bones will return in two weeks with an Avatar themed episode. (The promo is embedded below the jump for the curious and eager.)
Look, I get why Fox would think this was a slamdunk. It's on their network, and one of Bones' recurring cast members, Joel Moore, is actually in Avatar. I understand that the combination makes the December 3 episode of Bones prime advertising real estate. But come on! Can't you just run some flashy commercials, a new trailer, or "a special behind-the-scenes look" like you did with films back during the good old days? Doesn't anyone at 20th Century Fox wonder if it doesn't look a little desperate to coerce an entire show into the PR game? After all, Avatar was supposed to sell itself purely on the photo-real effects, the world of Pandora, and the name of James Cameron. Why do they need Bones?
The Top Five Reasons Not to See 'New Moon'
Filed under: Fan Rant

Fellow Cine-mite Peter Hall would have you believe that there are five good reasons to see New Moon. Don't believe the hype. You'll be doing yourself, and all of humanity, a huge favor by saving that money and channeling it into the economy in a far more beneficial way. Like buying an ice cream cone for a stranger or adopting a kitten. I'm going to give you five reasons why you need to steer clear of New Moon, and those pitchforks and torches that Peter was having you get ready might come in handy if you're a Twi-hard, because you aren't going to like this.
These Aren't Vampires. Or Werewolves, For That Matter
Creatures of the night. The undead. Nightwalkers. Nosferatu. Dracula. These are vampires, and they sure as hell don't sparkle in the sunlight. In fact, sunlight makes them burst into giant gouts of flame. They have fangs, an aversion to garlic and silver, no reflections, and they can't come into your house unless invited. Plus, you kill them by staking them through the heart or cutting their head off. They don't sit around looking emotional and pining for their loved ones. If mankind ever had a mortal enemy, it's a vampire. Not whatever Edward Cullen and his Flock of Seagulls haircut is.
And while I'm on the subject, werewolves are beasts who are slaves to the cycle of the moon. They can't control when they wolf out, and they don't sit around breakfast tables eating giant muffins. Plus you take them out with silver bullets, not by refusing to date them. Jacob is no werewolf, he's just a guy who loves running around without a shirt on and feeling angsty about Bella. We want our other creatures of the night back in style, not in denim jean shorts. Give a listen to Warren Zevon's "Werewolves of London," and wonder where the werewolf cool went in this movie.
Discuss: Are You Tired of the Happy Comedic Ending?
Filed under: Comedy, Fandom, Fan Rant
Comedies are, by definition, doomed to a certain, set existence. Quoting Oxford's Concise Dictionary of Literary Terms: "Its ending will usually be happy for the leading characters. In another sense, the term was applied in the Middle Ages to narrative poems that end happily." This was compounded by the advent of New Comedy, which "abandoned topical satire in favour of fictional plots based on contemporary life: these portrayed the tribulations of young lovers caught up among stock characters such as the miserly father and the boastful soldier." So here we sit, doomed to repeat ourselves over and over because some dudes from way back when made laughs of a certain path. There will be an outbreak of shenanigans, some goofy stock characters along the way, and then the almost inevitable happy ending with cheek-pinching smiles, swelling music, and feel-good moments. A lot of the time, it works. We giggle, the credits roll, and we leave the theater feeling happy and refreshed.
But just as often, I find myself dreading the second half and that inevitable tonal shift. The film will begin to swell into a picture-perfect happy ending, characters softening and getting just what they need for the desired conclusion, whether that be saccharine sweetness, uncharacteristic responsibility, or Meet the Parents type chaos. The personalities and paths of the characters become second-fiddle to the need to wrap up the story. Rather than simply enjoying the world that's been set up, soon we must watch it wrap into a pretty bow.
Here's Why Roger Corman Deserves That Honorary Oscar
Filed under: Fan Rant

In 1939 the Academy gave an honorary Oscar to Edgar Bergen for creating a funny puppet. Some people may have thought that was silly. They also may have found it silly that a strange little "cartoon" called Snow White and the Seven Dwarfs earned itself an honorary Oscar. The legendary Bob Hope was given a fistful of honorary Oscars over the course of his amazing career ... and I don't remember anyone calling Bob Hope a brilliant actor or influential filmmaker.
In other words, these "honorary" awards that are handed out by the Academy of Motion Pictures Arts and Sciences (AMPAS) can be given for any old reason they feel like -- and I for one am thrilled that they've decided to give one to Roger Corman this year. My illustrious colleague Eric Snider clearly doesn't feel the same way, and I'm here to tell Eric he's dead wrong. Wonderfully funny and a snappy dresser, sure, but on this position ... dead wrong.
One day George Lucas will receive a similar award from the Academy. At that time you'll have film fans who say "Absolutely. For just the technical advances that he and his colleagues have created, and for his massive influence on modern-day film exhibition, he's certainly deserving of an Oscar spotlight." You'll also have film fans who say "The director of Star Wars, THX-1138, American Graffiti and The Phantom Menace? Really? The guy who produced Radioland Murders and Howard the Duck? I don't believe it! Typical Hollywood politics!"
Does Pattinson's Edward Cullen Make Men Feel Inadequate?
Filed under: New Releases, Celebrities and Controversy, Fandom, Newsstand, Fan Rant

On the heels of speculation that Twilight was making abstinence fashionable comes a very amusing bit of hand-wringing from Details magazine. Reporting from the Ground Zero of Forks, Washington during Stephanie Meyer Day, Details discovered that it wasn't just impressionable teenagers pinning their hopes on Edward, married women were also carrying a torch for the eternal teenager: "Gentlemen, your wives have something they want to tell you. The polite way to put it is that the pressures and demands of running a home in the 21st century have a way of siphoning off the platelets from even the most red-blooded of romantic unions. To be blunt: Life is a grind, and our wives are bored sh*tless. Edward Cullen has, for millions of passion-starved better halves worldwide, become the undead embodiment of everything the contemporary schlub seems to have shed: danger, poetry, strength, speed, eternal devotion, and an insatiable hunger for the jugular."
The modern man is finding it impossible to compete with Edward, and Details worries about the erotic dreams he's spawning in married women. The magazine listens dutifully to female confessions that range from enthusiastic to cagey, and lends sympathy to the wives whose husbands "don't get" Twilight or what it provides. "But with life so crazy, this is my escape - Twilight. Edward. Men get into that comfortable rut once the relationship is there. Life gets so busy ... Men and women both, they lose that need to impress each other."
Overhype vs. Backlash: Which is Lamer?
Filed under: Fan Rant
Anyone who covers a film festival has dealt with it at one point or another. (More likely they deal with it several times a year.) You go to Sundance, to SXSW, to Toronto, etc., and see a film you really like. At this point the movie is just one of 250 at the festival, although maybe it has some "big names" or something to it. A few other writers end up agreeing with you that the film is quite good, and then the audiences have their say ... and mostly everyone is in agreement: good movie! And then ... it happens: Not just a handful of contrary-yet-insightful opinions, but a full-blown backlash."Dude, I just read your rave on Juno. You overhyped it! It freaking sucks!" --or-- "Martyrs isn't so great. The horror guys always over-praise the stuff they see early." --or-- "Did all the Sundance critics get together and just blindly pick a movie to rave over?" --- and stuff much nastier than that. I was one of the first film critics to see Juno, which at Toronto was just another comedy with a cool cast, until everyone saw it, that is. Then it was the darling of the festival, and I was thrilled to play along. Because I sincerely adore that flick. So did I contribute to the "overhype" on Juno? What about Waitress? I fell in love with that flick at Sundance as well, it came and went without finding a massive audience, and nobody accused me of overhyping the movie.
Five Ways to Save Joss Whedon
Filed under: Action, Comedy, Sci-Fi & Fantasy, Fan Rant

As much as we all fervently and loyally love Joss Whedon, it's time to face facts: His mojo is off. It's not gone -- I'd never suggest such a thing. One look at Dr. Horrible's Sing-Along Blog and the better episodes of Dollhouse prove that the magic is still there. However, it has lost its focus, writhing in the ether, struggling to gain the fame of his earlier television work -- fame that while never massive, was solid, loyal, and passionate.
With Dollhouse canceled, the question on everyone's mind is how can he get back to the success of Buffy? How can he shrug off the pain of two battles for ratings and second seasons, and present a show that ushers in a fandom rivaling what came before with Buffy, Giles, Willow, and Xander?
I've Had It With the MF'in MPAA and Their MF'in Hypocrisy!!
Filed under: Fan Rant
Let's say you're watching a horror film in which six or eight people get skewered in relatively explicit fashion. By all accounts, that film should be Rated R: Adults only, unless a parent decides different. That's an example of how a ratings board does good work: They see that a flick called "Saw" has "graphic, extreme violence" and they decide that their 12-year-old can live without that sort of stuff for a few more years. And obviously the same holds true for rampant profanity, nudity, sexual situations, or drug abuse. Some stuff simply isn't meant for kids, period.So obviously I have no problem with a "ratings board," in theory, but in practice? Sheesh. The one we currently have (the MPAA) is so broken, so twisted, and so confused that I'd like to call for a complete do-over. Fire the whole staff, raze the whole damn building if you have to, and start over from scratch. Because I say the MPAA is either A) monumentally clueless, B) stunningly corrupt, or C) a combination of both. Hell, this is a group that created an "adults only" rating, and then did all it could to make it into the new "porno" label. I can hear your eye-rollings already, and I can't really blame you: Serious film fans have been complaining about the MPAA's blatant hypocrisy for years now, and if you thought that Kirby Dick's ballsy documentary This Film is Not Yet Rated was going to usher in a new era for the MPAA ... sorry to say you were dead wrong.
Bah, Humbug. It's Too Early For 'A Christmas Carol'!
Filed under: Animation, New Releases, Disney, Fan Rant
We've all lamented the way that Christmas decorations, candies, and wrapping paper start appearing on store shelves between fake pumpkins and cheesecloth ghosts. In some stores, the Christmas stuff appears as early as July or August. But when it comes to our local multiplex, we're generally safe from holly and plum pudding until it's actually cold outside. Not this year.Being entertainment fiends, I'm sure that the last week found most of you were tuning into AMC, IFC, and other assorted channels to check out their horror selections. You were also undoubtedly watching your favorite television shows, football teams, and following the World Series. I'll bet that you saw the tv spots for A Christmas Carol around ten times a day. Possibly more than that given all the games. Did you feel a cold chill run down your spine?
I did, and it wasn't caused by a pocky Jim Carrey or the possibility of Robert Zemeckis' mo-cap dead eyes. It was the fact that my jack o'lantern was flickering on my kitchen counter, bell jars of bones were decorating the top of my television, and Shadow of the Vampire was beckoning from my DVR. It was Halloween weekend. Even after October ticked down to its last gasp and we fell back, it was still autumn. It's harvest time. It's heartwrenching drama time, the real start of the Oscar race. It's time for The Road, The Men Who Stare At Goats and the Coens. It is not Christmastime. I don't care what the Three Spirits try to tell me, or whether Tiny Tim wants God to bless us, every one. I'm not going to listen until December 1. Perhaps I'll miss a great 3D thrill ride and the velvet voice of Colin Firth, but I'm not ready for snow and Dickensian morality just yet. Are you?
Has Hollywood Contributed To Violence Against Women?
Filed under: Celebrities and Controversy, Newsstand, Politics, Nicole Kidman, Fan Rant
As you may have seen, Nicole Kidman is the focus of some ridiculous headlines today, with everyone from the AP to The Hollywood Reporter and E! blaring that Kidman "conceded" to Washington that Hollywood contributes to violence against women. It's the kind of headline I hate: Attention grabbing, anti-entertainment, and completely misleading.Kidman is a Goodwill Ambassador for UNIFEM, and was testifying before a House Foreign Affairs committee. Her goal was funding and resources, and to discuss violence against women overseas. The committee is currently debating whether to pass legislation for humanitarian relief. In true government fashion Rep. Dana Rohrabacher ( R-Calif) decided having A Real Hollywood Star was a chance to shift the discussion into shallow ground, and ask Kidman whether or not the movie industry had played "a bad role." Kidman, who probably came prepared to actually discuss humanitarian efforts, gave a fairly bland answer: "Probably." She hastily added that she didn't feel her own roles had, that she was through with roles that portrayed women as weak or as sex objects. "I can't be responsible for all of Hollywood but I can certainly be responsible for my own career," she added, and argued that Hollywood had also "contributed to solutions."
Undoubtedly, many will blame Kidman for making a shallow statement, and poke fun at her poorer script choices, but surely the blame falls on Rep. Rohrabacher for such an inane question. While Hollywood's portrayal and treatment of women is hardly stellar (if you read Cinematical regularly, you know we complain about it on an obsessive basis), and is certainly harmful socially and culturally, I would hardly blame it for violence. That's just the usual government claptrap that loves blaming the big, bad movie industry for glorifying sex and violence, and would now attempt to dodge humanitarian obligations by blaming Moulin Rouge.









